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360° Marketing · Software · CGI

Fresh Ideas,Fresh Results.

We're a marketing and software studio that makes your brand not just known — but unforgettable. Operating across 4 countries, 50+ clients worldwide.

+
Clients worldwide
4
Countries of operation
360°
Marketing & software
+
Creative disciplines

Trusted by 50+ brands worldwide

What we do

A studio built for the
full creative spectrum.

Who we are

The Novel
Approach.

Digital Novelty is a 360° marketing and software studio — the creative powerhouse behind unforgettable brands, from global pharma giants to high-growth challengers.

Operating across 4 countries with 50+ clients ranging from global pharma to high-growth startups, every discipline lives under one roof.

We reject the templated. Every brief starts from an idea that hasn't been done yet.

0+
Clients worldwide
4
Countries of operation
360°
Marketing & software
0+
Creative disciplines
CGI Campaigns

Where photoreal meets
brand storytelling.

Our CGI and 3D production team creates visuals that blur the line between photography and imagination.

GSK

Pharmaceutical Product CGI

Full-CG product visualization for GSK's consumer health range — hyperreal packaging renders, exploded ingredient cross-sections, and molecular animation sequences across digital and broadcast channels.

3D ModelingProduct CGIMotionBroadcast
Domino's

CG Food Artistry Campaigns

Mouth-watering CGI food shots engineered to drive cravings. Photorealistic cheese pulls, ingredient fly-throughs, and animated pizza reveals for social and OOH campaigns across Sri Lanka.

Food CGIAnimationSocialOOH
Axiata

Telecom Brand World CGI

Abstract 3D environments and data-flow animations translating complex telecom narratives into bold, accessible visuals deployed across multiple regional markets.

3D EnvironmentsBrand FilmsVFX
Multiple Clients

Product Launch Reveals

Cinematic CGI product reveal sequences for FMCG, banking, and retail — premium visual assets built to anchor launch campaigns and command attention across every channel.

Product RevealsLaunch FilmsCampaign Hero

Ready to make your brand
unforgettable?

Tell us about the work. We'll bring the ideas.

Our capabilities

Twelve specialties.
One studio.

From strategy and content to CGI, VFX, and 3D — every discipline you need to launch, scale, and dominate.

All Services

Everything under
one roof.

Need something custom?

We build integrated programs across every discipline.

Who we are

We push
boundaries &
redefine brands.

A 360° marketing and software studio working with 50+ clients across 4 countries. We make your presence unforgettable.

Our philosophy

Novel thinking.
Real results.

Digital Novelty is a 360° marketing and software development studio focused on bringing pristine creative solutions rooted in innovative strategies that set your brand apart.

We reject the templated. Every brief we take on starts from an idea that hasn't been done yet — because your brand deserves more than the off-the-shelf.

Working across 50+ clients in 4 countries, we operate at the intersection of strategy, craft, and technology — with every discipline under one roof.

01

360° Studio

Strategy, creative, production, and software in-house. Fewer handoffs, sharper output, one accountable team.

02

Global Reach, Local Depth

4 countries of operation. We understand the cultural nuance your brand needs to connect at a local level.

03

Novel Thinking

We start from blank. If we've seen it done before, we won't show it to you. Original ideas only.

04

Built for Growth

From product launches to full-scale campaigns, we run hyper-localized marketing for category-defining brands at every growth stage.

0+
Active clients across global brands, local leaders, and growth startups
4
Countries of operation with on-the-ground creative teams
0+
Creative and technical disciplines under a single roof
360°
Full-stack marketing — strategy through production and software
Dineth Ratnayake
Dineth Ratnayake
Founder & Creative Director
From the founder

A vision built
to last.

"The brands that win tomorrow are the ones bold enough to do something today that nobody else is willing to try."

Digital Novelty started with a very clear belief — that world-class creative doesn't have to come from London or New York. I built this studio to prove that the talent, the thinking, and the ambition exist right here, and that brands across our region deserve work that can genuinely stand on a global stage.

My focus over the coming years is to push our CGI and 3D production capabilities to compete at an international level, deepen our roots across four markets, and build a studio culture where the most original ideas always win. The creative space is evolving faster than ever — and we intend to be at the front of it.

50+
Brands led
4
Countries
360°
Studio scope
Our clients

The brands
we build with.

From global household names to category-defining local leaders — 50+ brands trusting us to make them unforgettable.

Client roster

50+ brands.
One shared ambition.

And many more across FMCG, banking, retail, telecom, and high-growth startups.

CGI & 3D Production

Photoreal.
Unforgettable.

GSK

Pharmaceutical Product CGI

Full-CG product visualization for GSK's consumer health range. Hyperreal packaging renders, exploded ingredient cross-sections, and molecular animation sequences across digital and broadcast channels.

3D ModelingProduct CGIMotionBroadcast
Domino's

CG Food Artistry

Photorealistic CGI food campaigns built to drive cravings at scroll speed — slow-motion cheese pulls, ingredient hero shots, and animated pizza builds for social and OOH activation.

Food CGIAnimationSocialOOH
Axiata

Telecom Brand World CGI

Abstract 3D environments and data-flow animations translating complex telecom narratives into bold, accessible visuals deployed across multiple regional markets and languages.

3D EnvironmentsBrand FilmsVFX
Multiple Clients

Product Launch Reveals

Cinematic CGI product reveal sequences for FMCG, banking, and retail — premium visual assets engineered to anchor launch campaigns and command attention across every channel.

Product RevealsLaunch FilmsCampaign Hero

Want to be on
this list?

Tell us about the work. We'll bring the ideas.

Get in touch

Let's build
something
unforgettable.

Tell us about your brand, your goals, or the brief you're working on. We respond within 24 hours.

Why work with us

We don't just
execute briefs.
We improve them.

Bring us your challenge, and we'll bring the thinking that turns it into something nobody's seen before.

Reach
Operations across 4 countries
Response time
Within 24 hours
Approach
360° strategy & execution, one roof
Clients
50+ worldwide — GSK to high-growth startups

Send us a message